Now don’t get me wrong, I could probably bring in 10000 different SEO folks and overload you as to what you should do, how you should do it, and why its vital. Instead we will cover the most important parts you should always consider when you are working on content. Where most currently go wrong is focusing on SEO within the content first, with tools like SurferSEO cloning the content of the top 10 posts this led to disaster on the Helpful Content Update. Instead I would beg you to focus on writing for your ideal visitor, engage with them, work to build a rapport so they continue to come back to you over time. After this content is written you can then look to adapt it for On-Page SEO, or On-Page Search Engine Optimization. This includes thinking and inserting keywords that match the intent of the content, cleaning up and making headings and image alt tags work with the content. Once you are ready to publish you want to get eyes on the content as soon as possible, this can help gain better rankings but also can get you onto big explosionary traffic sections like Google Discover. To do this you look into Off-Page SEO, or Off-Page Search Engine Optimization. This is from other sites back to yours, sharing it to relevant Facebook Groups, Reddit Forums, Twitter, email list, or similar options where you get a lot of opportunity to get clicks through to your content. My hope is that after you go through this, in the end will better be able to speak to what you are doing on both SEO fronts as well as the ability to choose if you want to pay someone to do some of this work for you or go at it yourself.
Now don’t get me wrong, I could probably bring in 10000 different SEO folks and overload you as to what you should do, how you should do it, and why its vital.
Instead we will cover the most important parts you should always consider when you are working on content. Where most currently go wrong is focusing on SEO within the content first, with tools like SurferSEO cloning the content of the top 10 posts this led to disaster on the Helpful Content Update.
Instead I would beg you to focus on writing for your ideal visitor, engage with them, work to build a rapport so they continue to come back to you over time.
After this content is written you can then look to adapt it for On-Page SEO, or On-Page Search Engine Optimization. This includes thinking and inserting keywords that match the intent of the content, cleaning up and making headings and image alt tags work with the content.
Once you are ready to publish you want to get eyes on the content as soon as possible, this can help gain better rankings but also can get you onto big explosionary traffic sections like Google Discover.
To do this you look into Off-Page SEO, or Off-Page Search Engine Optimization. This is from other sites back to yours, sharing it to relevant Facebook Groups, Reddit Forums, Twitter, email list, or similar options where you get a lot of opportunity to get clicks through to your content.
My hope is that after you go through this, in the end will better be able to speak to what you are doing on both SEO fronts as well as the ability to choose if you want to pay someone to do some of this work for you or go at it yourself.
